LinkedIn Strategies for Founders
By Katie Dunn – Angel Investor, Board Director, Startup Advisor
This 85-page guide provides simple, actionable strategies to help early-stage founders build credibility and visibility on LinkedIn, transforming it into a powerful tool for fundraising, networking, and thought leadership.
By Katie Dunn – Angel Investor, Board Director, Startup Advisor
This 85-page guide provides simple, actionable strategies to help early-stage founders build credibility and visibility on LinkedIn, transforming it into a powerful tool for fundraising, networking, and thought leadership.
By Katie Dunn – Angel Investor, Board Director, Startup Advisor
This 85-page guide provides simple, actionable strategies to help early-stage founders build credibility and visibility on LinkedIn, transforming it into a powerful tool for fundraising, networking, and thought leadership.
Who It's For:
✅ Founders looking to raise capital or expand their networks.
✅ Entrepreneurs who want to become thought leaders in their industry.
✅ Startup leaders ready to find their own voice and invest time and effort into building a meaningful presence on LinkedIn.
Who It's NOT For:
❌ People looking for a shortcut to overnight success, viral fame, or vanity metrics.
❌ Those who don't care about having a consistent message and voice for themselves and their business.
❌ Someone unwilling to consistently show up, share expertise, and build genuine relationships.
Why This Guide?
Katie Dunn grew her LinkedIn following from under 1,000 to almost 15,000 in less than two years by sharing her expertise as an angel investor and advisor. This guide distills her experience into actionable steps you can take to achieve similar results.
What You'll Learn:
1. Building a Strong Profile:
• Optimize your profile photo, headline, and banner.
• Write a compelling "About" section to showcase your expertise.
• Use keywords and featured content strategically.
2. Creating Content That Converts:
• Post consistently with clear, actionable messaging.
• Structure posts with attention-grabbing hooks and value-driven insights.
• Focus on educating and solving your audience's key pain points.
3. Engaging Authentically:
• Build relationships by commenting on others' posts and responding to DMs.
• Master concise cold DMs.
• Use LinkedIn for follow-ups after in-person events.
4. Leveraging LinkedIn's Features:
• Use Creator Mode to increase visibility and access exclusive tools.
• Incorporate analytics to refine your content strategy.
• Explore videos and visual content to boost engagement.